Why Are There So Many Podcasts, and Why Do Most Suck?

Podcasts have taken the world by storm. As of 2025, there are millions of active podcasts, with topics ranging from true crime and technology to niche hobbies like urban beekeeping. Yet, despite this abundance, most of these podcasts fail to resonate, leaving listeners wondering: Why are there so many podcasts, and why do most of them... suck? Let’s dig into this phenomenon.

The Podcast Boom: Why Are There So Many?

1. Low Barrier to Entry

Starting a podcast is deceptively simple. With minimal equipment—a microphone, a quiet room, and basic editing software—anyone can launch a podcast. Platforms like Spotify, Apple Podcasts, and Anchor make publishing and distributing episodes easy, enticing amateurs to jump in.

2. The Allure of Storytelling

Humans are natural storytellers, and podcasts offer an intimate, long-form medium to share ideas. For many, it’s a way to express themselves, build a personal brand, or simply connect with like-minded people.

3. Monetization Potential

Success stories of podcasters landing lucrative sponsorships and Patreon subscribers inspire others. Joe Rogan’s $100 million Spotify deal sent ripples through the industry, making podcasts seem like a potential goldmine.

4. Niche Communities

Podcasts thrive on niche audiences. Whether it’s vegan fitness or retro gaming, creators see podcasting as a way to connect deeply with these small, dedicated groups.

Why Do Most Podcasts Suck?

Despite the surge in quantity, many podcasts fail to deliver value or retain audiences. Here’s why:

1. Lack of Preparation

Great podcasts take research, scripting, and planning. Unfortunately, many creators underestimate the work involved, resulting in rambling, directionless episodes.

2. Poor Audio Quality

Nothing screams “unprofessional” like bad audio. Listeners have high standards, and if a podcast sounds like it was recorded in a tin can, they won’t stick around.

3. No Clear Value Proposition

Too many podcasts don’t answer the question: Why should someone listen to this? Without a compelling hook or unique perspective, they blend into the noise.

4. Overestimating Charm

Some podcasters assume their personalities are enough to carry a show. While charisma helps, most listeners expect substance—engaging stories, expert insights, or actionable advice.

5. Inconsistency

A podcast that drops episodes irregularly or vanishes after a few episodes frustrates audiences. Consistency builds trust and keeps listeners coming back.

6. Oversaturation of Topics

Many creators tackle the same popular themes without adding anything new. How many true crime podcasts can people handle before the genre feels stale?

What Separates Good Podcasts from Bad Ones?

For every mediocre podcast, there’s a standout show with a loyal following. What makes the difference?

• Strong Content: Successful podcasts deliver valuable, entertaining, or thought-provoking content. They know their audience and cater to their interests.
• High Production Quality: Crisp audio, polished editing, and thoughtful pacing keep listeners engaged.
• Engaging Hosts: Great hosts balance personality with professionalism, fostering a connection with their audience.
• Originality: Whether through unique topics, storytelling styles, or guest selection, standout podcasts offer something you can’t find elsewhere.
• Consistency: Reliable release schedules create anticipation and trust.

Should You Start a Podcast?

The glut of mediocre podcasts might discourage aspiring creators, but it shouldn’t. Instead, treat it as a challenge to rise above the noise. Focus on:

• Narrowing Your Niche: Find an underserved topic or a unique angle on a popular one.
• Investing in Quality: A decent microphone and basic editing skills go a long way.
• Planning and Preparation: Structure your episodes and rehearse before recording.
• Valuing Your Audience: Respect their time by delivering meaningful content.

Final Thoughts

Podcasts are here to stay, and their growing popularity shows no signs of slowing down. While it’s easy to start a podcast, creating a good podcast takes effort, creativity, and consistency. The next time you hit play and feel disappointed, remember: among the sea of subpar shows, gems await those willing to dig.

If you’re thinking about starting your own podcast, don’t be discouraged by the crowded market—just make sure it doesn’t suck.